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One clear campaign plan
Start with a service you want to sell and have capacity to deliver.
- Target customers and service area
- A clear offer and message
- Recommended channel, budget, and timeline
Paid campaigns for local businesses
Promote the work you want more of.
Choose one service and the customers you want to reach. We build the campaign, the page people land on, and the tracking that shows which inquiries come through.
Work directly with Chris Ramsey · Monterey Peninsula
What you get
Practical help, with a clear scope.
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Ads and a matching page
Give customers a consistent path from seeing the ad to getting in touch.
- Google or Meta ads, based on the goal
- Ad copy and agreed creative assets
- A landing page focused on the advertised service
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A plan for new inquiries
Make sure someone knows when a potential customer responds.
- Lead notifications and an agreed response process
- Quote or booking links
- Optional automated acknowledgments and follow-up
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Regular review and adjustments
See what the campaign produces and where it needs work.
- Advertising spend and tracked inquiries
- Cost per inquiry and recorded customer outcomes
- Agreed changes to ads, targeting, and the page
Illustrative example
One service. A matching ad. A clear next step.
An example of a setup we can build. It is not a customer result or a live demonstration.
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Choose the work
An electrician wants more inquiries about panel upgrades in an agreed service area.
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Match the page to the ad
The ad links to a panel-upgrade page explaining the service and how to request a quote.
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Respond to the inquiry
The request reaches the owner, who discusses the job and decides whether to quote.
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Review the result
Track spend, inquiries, and the jobs the business records as booked. Adjust the campaign using those records.
A useful place to start
Start with one service and one campaign.
A focused campaign is easier to understand, manage, and learn from. We check your capacity, service area, and follow-up process before recommending spend.
- First Motion’s setup and management fees are quoted separately from advertising spend.
- You approve the advertising budget before launch.
- Regular organic social posting is not part of this offer.
You receive a written scope and price before work starts. Ongoing support, software, advertising, and messaging costs are explained separately.
If you want the detail
More about what we can set up.
Explore the detailed service options
Marketing services
Practical support from strategy through execution.
Marketing starts with one priority: more weekday reservations, more qualified service calls, a stronger launch, repeat customers, or another measurable business outcome.
Marketing assessment and plan
Review the current customer journey, channels, offers, and gaps, then turn them into a focused 30-, 60-, or 90-day plan.
- Business goal and audience
- Channel review
- Priority opportunities
- Action calendar
Messaging and offer development
Make the value of the business easier to understand and give customers a reason to act now.
- Core message
- Service positioning
- Promotions and packages
- Calls to action
Local visibility foundations
Improve the consistency and usefulness of the information customers see when they search nearby.
- Google Business Profile review
- Business information consistency
- Local page recommendations
- Search content opportunities
Campaign planning and execution
Build a complete campaign around a promotion, slow period, new service, event, opening, or seasonal opportunity.
- Campaign concept and timeline
- Landing page
- Email and paid-ad copy
- Tracking plan
Email and customer follow-up
Use the customer list more effectively with useful communication that supports repeat business and timely action.
- Newsletters and announcements
- Promotional sequences
- Lead nurture
- Re-engagement campaigns
Review and reputation systems
Create a consistent process for requesting feedback, responding appropriately, and using strong customer proof.
- Review request timing
- Email or text templates
- Internal escalation path
- Testimonial placement
Content direction and copy
Plan the topics and messages that answer customer questions and support the current business priority.
- Content calendar
- Website and landing-page copy
- Social post direction
- Creative briefs
Advertising preparation
Prepare the offer, landing page, audience, creative direction, and conversion tracking needed before media spend begins.
- Campaign brief
- Landing-page readiness
- Tracking verification
- Specialist coordination when needed
Marketing performance and return review
Connect campaign activity to available customer and revenue information, then decide what to continue, change, or stop.
- Campaign and conversion tracking
- Cost per lead or booking
- Attributed revenue and estimated ROI
- Next-step recommendations
Before we start
A few practical questions.
Can we use what I already have?
Yes. We review your existing website, tools, and accounts before recommending changes. The agreed scope explains what we will keep, change, or connect.
What happens after setup?
We walk through the finished work with you. Any ongoing maintenance, monitoring, campaign management, or reporting has a clear scope and fee.
How much will it cost?
The price depends on the work and tools involved. You receive a written scope and price before deciding to move forward.
Your next step
Discuss a campaign.
Tell Chris which service you want to promote and how much additional work you can take on.
Start with a free 30-minute conversation. You’ll receive a recap of up to three priorities and a recommended next step.