Which efforts lead to business?
Connect campaign costs, customer inquiries and completed work to understand what happens after a lead arrives.
DATA & ANALYTICS · PROFESSIONAL SERVICES
Bring your business data together.
Get clear answers from information spread across your business tools. We connect the data that matters and build reporting around the decisions you need to make.
One business question. Two or three sources. A useful place to start.
EXPLORE A SAMPLE BUSINESS DASHBOARD
See what’s happening. Understand why. Know what to do next.
Bring marketing, sales, finances and operations into a view built around your business questions. Explore the numbers, follow the records and see where a person needs to take action.
Explore the interactive dashboardFictional examples only. No client results or live integrations. Recorded revenue is not cash collected or net profit.
PLUMBING BUSINESS OVERVIEW
SAMPLE DATA
Inquiries156
Confirmed bookings55
Completed jobs44
Recorded revenue$28,500
July + August inquiry cohorts · September 15 sample snapshot
START WITH THE DECISION
What do you wish you could answer?
Where does work get stuck?
Bring together pipeline stages and operational records to see delays, handoffs and outstanding work.
Is growth improving profitability?
Compare revenue with the relevant labor, materials and other costs when those records are available.
What needs attention this week?
Give decision makers a shared view of the measures that matter, with clear definitions and visible data gaps.
A FOCUSED FIRST ENGAGEMENT
A clear question. A connected answer.
Agree on the question.
Identify the decision, who needs the answer and what would make the project valuable. Agree on the meaning of each metric.
Bring the relevant records together.
Review access and connection options for two or three sources. Set up the agreed data flows and match records across systems.
Check the numbers.
Reconcile totals, check duplicates and document missing information. Build a focused report that explains its sources and limitations.
Make it useful to your team.
Walk through the results and deliver documentation. Expand to new questions after the first project proves useful.
CLIENT-OWNED TECHNOLOGY
Your technology. Your data. Our implementation.
First Motion implements your analytics environment in accounts your business controls. You keep ownership of your data and technology subscriptions.
We scope the connections, data models, reporting, validation and handover as professional services. Implementation fees are separate from software costs.
We review your existing tools before recommending additions. Ongoing monitoring, maintenance and analysis are available under a separate agreed scope.
EXPLORE THE APPROACH
Three sources. One business question.
BUSINESS CONTEXT MATTERS
Work directly with Chris Ramsey.
Chris brings software-sales experience at Fivetran, SnapLogic and Gremlin and holds the AWS Certified Solutions Architect – Associate certification.
His background combines an understanding of business needs with a foundation in cloud architecture, including data storage, access controls, reliability and cost. First Motion applies that perspective to connecting your business data and building useful reporting. Start with the decision you need to make, then choose the information and tools that fit.
Chris’s background on LinkedInFOR SMALLER BUSINESSES
Measurement that supports your website and marketing.
You may only need a clear view of website activity and customer inquiries. Basic website analytics, conversion tracking and campaign reporting can support a broader website or marketing project.
Start with the tools and questions relevant to your business. Add deeper reporting as your needs grow.
Explore marketing servicesBEFORE WE START
A few practical questions.
Do we need to replace our existing tools?
We review what you already use and whether it can answer the question. Any additional technology and costs are explained in the scope.
Can you connect every system?
Connection options depend on the source, your subscription and approved access. We verify feasibility before committing to an integration.
Will the dashboard update in real time?
Refresh timing is agreed around the decision and the source systems. Reports should show when the underlying data was last updated.
How is the project priced?
You receive a written scope and professional-services fee. Technology subscriptions are held by your business and priced separately. Additional sources or questions can be scoped after the first engagement.
YOUR NEXT STEP
What are you trying to understand?
Tell us the question, which systems you use and how you pull the information together today.
Start with a free 30-minute conversation. Detailed discovery, analysis and implementation are scoped separately.